Getting Started: A Summary

I have been in the field of communication and design since 2008, even before I completed my graduation. In 2017, I began to take a deeper interest in digital interfaces, and from there, I discovered the possibilities of user experience. Since then, I have dedicated myself to the study and practice of UI&UX design.

In hindsight, I realize that my connection to UX goes beyond the professional. My exchange in South Africa, along with a few years as a rugby athlete, tattooed on me the importance of strategy, the macro view, and teamwork. But, above all, not losing sight of what is most important: the people!

I take this philosophy to all sectors of my life and put it into practice in my work, with empathy for the user and without losing sight of the deadline. For that, I use all available tools: agile methodologies, discovery and validation processes, design thinking, and (as a big fan of games), storytelling, of course.

Okay, now what?

As I have already been part of the creation process in different teams, I end up having a very comprehensive view of the deliverables and processes. But constant updating is a critical factor in the area of technology and behaviour. Therefore, I continue to be a learning enthusiast, evolving every day.

This blog aims to accompany my thoughts, developments, and, why not, disappointments on this crazy and wonderful journey that is working with interface design, experiences, and digital products.

Remember to enjoy the view! See you later.

Genius is the ability to reduce the complicated to the simple - C.W. Ceram